User Activation
Now that you're registering users and rendering the user interfaces for your desired feature sets, your product team will likely want to track and optimize the user activation funnel.
1. Receiving and tracking user-driven events
In order to receive the important user-driven events for tracking and optimizing user activation, you will want to subscribe to events via one or more of the following methods:
a. Intercom integration: if your team utilizes Intercom for user support and messaging
b. Mixpanel integration: if your team utilizes Mixpanel for tracking aggregate user behavior
c. Lifecycle webhooks: if your team has custom-built user messaging and behavior tracking flows
d. Data Lakes: if your team has custom-built flows and wants to get user behavior data into your data scientists' hands without involving developers
2. Sending timely notifications
With detailed user-level events, Hurdlr gives you the tools to send the right notification at the right time, ensuring you are helping your users activate as successfully as possible. The following events are proven to drive initial user activation:
a. Linking a bank account or credit card
Event: bankAdded
Notification timing: User registered >2 days ago and bankAdded
not triggered
Messaging: Link your card to automate your expense tracking
Follow-up actions: expenseAdded
, expenseUpdated
, expenseRuleAccepted
, expenseAutoTagged
b. Setting up invoicing
Event: invoiceSetupCompleted
Notification timing: User registered >5 days ago and invoiceSetupCompleted
not triggered
Messaging: Customize your invoices and get paid faster
Follow-up actions: paymentProcessingSetupCompleted
, invoiceCreated
3. Tracking user activation funnels
There are many different ways to build and track funnels depending on the goals of your product and the user analytics tools that your team uses. A couple basic examples are described below:
a. Expense Tracking Funnel:
Funnel Step | Event | Description |
---|---|---|
1 | N/A (tracked within your product) | User registered |
2 | bankAdded | User linked their bank or credit card for automated transaction categorization |
3 | expenseUpdated | User updated an expense (e.g. edited a category) |
4 | expenseRuleAccepted | User accepted an automated expense rule, indicating that they have customized/personalized the app to their needs |
5 | expenseAutoTagged | User is rewarded (and is very likely retained) |
b. Invoicing Funnel
Funnel Step | Event | Description |
---|---|---|
1 | N/A (tracked within your product) | User registered |
2 | invoiceSetupCompleted | User added their company branding, logo, address, etc., to customize their invoice template |
3 | paymentProcessingSetupCompleted | User is now able to accept credit card and ACH payments |
4 | invoiceCreated | User sent an invoice to their client |
5 | invoicePaid | User received payment from their client for an invoice (and is very likely retained) |
4. Next steps
Every product embedding Hurdlr's APIs and SDKs is unique, which means your user's activation funnel has nuances that the high-level guidance above may not cover. Reach out to our API team at [email protected], and our team will gladly share helpful insights based on the 1.1M+ businesses that have gone through Hurdlr's activation funnels.
Updated about 2 months ago